The Guy Fieri Effect: San Diego

Guy Fieri has an effect on people, especially when it comes to food.  He makes food look good, and delicious. And since he does that in front of a large TV audience, people take notice, and want to experience the same food. That's the Guy Fieri effect.

The San Diego Union-Tribune looked into this effect on eight county restaurants Guy visited for his Diners, Drive-ins and Dives show.  The response was so overwhelming that three of the restaurants have opened up second locations, and it's easy to tell when a rerun has been on (hint: they get even more crowded).

Guy is a busy guy these days, what with his Food Network shows, a game show, and his own restaurants too.  But for local restaurant owners his biggest effect is when he comes to town, hungry, and with his sense of wonder for local versions of food.

Want to experience the Guy Fieri effect?  Use our TV Food Show Restaurants map to find the nearest restaurant.